What is an IP address?Īn IP address is the unique combination of numbers assigned to each device for facilitating the identification and communication of thousands, millions, or more of such devices over a network. The technology has been around for a while, but it wasn’t before the rise of smartphones and applications like Google Maps that we realized just how powerful this data can be. These devices can come in the form of a mobile phone, computer, or radar source. ‘Geolocation’ is the practice of estimating or identifying the real-world location of devices and their users anywhere on the planet. IP Geolocation Briefly Explained What is IP geolocation?
So how can businesses put their hands on such critical information? That’s simple: They can geolocate IP addresses of their customers with an IP geolocation database, a resource that enables organizations to obtain location-based data quickly and, as a result, get to know where their consumers are. Location is also a crucial element of interacting with clients, and it should not only be taken into consideration by brick-and-mortar organizations but also by online stores whose buyers are scattered all over the Web.
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How to geolocate the IP address of our customers? This is one of the questions businesses are repetitively asking because when they know the answer, it becomes easier to plan out strategic and tactical operations successfully - e.g., reaching out to target audiences, setting up offices and stores, promoting new products, and gaining momentum. Website Contacts & Categorization Database
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